Contemporary Indian English Commercial Fiction

Trend of Contemporary Publishing Houses 

We have authors in every nook and corner of the country, nowadays the persons who have little whims for writing go on claiming themselves to be an author. It came true due to easy access to technology for everyone equally- a high headed writer or a petty one. This newly found technology has provided very relevant platforms to reach targeted readers. The instant thirst for publicising the written works have given the birth to a set of mechanism- author promoting/branding, book promotion, publication books in the targeted region like metropolitan cities. Apart from these, many approaches provide ease for the authors to reach the public domain. Besides, the role of social sites can not be neglected as it has been fast-moving social platforms that create a virtual society where everything is possible. The dedicated websites, promotional Book reviews- written and video clips are norms of book promotion. In the fast-moving world, everybody has a hectic life schedule. The academicians or enthusiasts of literary books look for the brief ready-made written stuff for instant information. Therefore, the summary and critical opinions and views are highly demandable nowadays. Thus the meeting for such demands has encouraged intellectual or youths to this segment of the publishing industry. 

Commercial Fiction

However, the pursuit of commercialization to the written piece of works has given birth to a new career area where thousands and lacs of people are engaged to it. During an interview with Amit Mishra, the founder of ashvameghpublication.com has briefed about the ongoing mechanism of the publishing industry:

"In the world of capitalism, everything has become quite easy these days from writing to getting the stuff published. The thing that matters how many writers come up with the money to spend on his/her writing stuff. The commercialization of novels meets both ends".

From the author's side (particularly authors of commercial fiction), the same thing has been sounded, for example, Chetan Bhagat has opinionated that he wants his novels to be next to Jeans and T-shirts in big Bazar or supermarket. Contemporary Indian English writers are in the want of best-selling status irrespective of the contents and issues raised by them. However, Chetan Bhagat has set a trend of writing novels and has been followed by many posterity. His novels meet the choices of wide readers from different walks of life. His novels can be, having very simple language, read by a high-school educated fellow without any difficulty. Therefore, his unprecedented success as an author in the history of Indian English literature has brought the attention of the critics, academicians, and publishing industries. Now, there is an extended unit of publishing houses that has been set and dedicated to reaching the author's presence in the market.

Thus, without considering the role of technology in promoting books and authors, contemporary Indian English literature would remain half done. It is IT (information technology) embedded virtual working platforms that help a lot reaching to the ultimate consumer of the books.